The 21st Century is the age of the city. The vast majority of the world’s population will live in these spaces. It’s where the big ideas and innovations will come from. The great leaps forward for people and places. London is a world-class city. One of the premier locations for business, entrepreneurship, culture, leisure. It’s a place where people from all over the globe want to live.
By 2030, London’s population will hit 10 million. Keeping them, our millions of visitors – and the city in general – moving will ensure the capital maintains its pre-eminent position. Technology and data will play the pivotal role in our success. At Transport for London, we’re contributing to the ultimate smart city. Using smart tech, network connectivity and Big Data to meet the challenges the future throws at us. Demographics, infrastructure, the environment, cyber security – challenges on an unprecedented scale.
The job: Concept & Art Direction
Agency: TMP WORLDWIDE UK