Mitchells and Butlers were about to launch a new talent management system. Following up the success of “Train with Mable” (Learning platform) we had to create a new character who would be equally fun and memorable.
Thinking about your future, developing your career – it’s exciting stuff. But it’s also likely to be new and a little nerve-wracking to many. They need to be given the confidence to explore this new system and the feel the joy of getting out of your comfort zone.
A gloriously positive personal cheerleader is exactly who they need. Someone with big best friend energy who believes in their potential, even when they don’t. An unapologetically, life-loving individual who’ll empower them to believe they can strive for more and encourage them to try new things.
A gloriously positive personal cheerleader is exactly who they need. Someone with big best friend energy who believes in their potential, even when they don’t. An unapologetically, life-loving individual who’ll empower them to believe they can strive for more and encourage them to try new things.
Here comes TAMS (Talent Advancement Management System).
The job: Concept & Art Direction
Agency: BLACKBRIDGE COMMUNICATIONS
Agency: BLACKBRIDGE COMMUNICATIONS
Nominated at the Recruitment Marketing Awards 2025 for Colleague Communications.
Nominated at the Recruitment Marketing Awards 2025 for Video (£15,000+).
Nominated at the Recruitment Marketing Awards 2025 for Video (£15,000+).
Nominated at the RAD Awards 2026 for Employee Engagement.
Nominated at the RAD Awards 2026 for Single Use of Video.
Nominated at the RAD Awards 2026 for Single Use of Video.
TAMS TEASER
TAMS MEETS MABLE - FILM
TAMS - PHOTOSHOOT
