Monday 8th September 2014 was launched “Do it for Daniel” – a high-profile, divisive recruitment campaign which tackled a couple of core issues – firstly that there simply aren’t enough social workers to go around, and secondly that serious case reviews are big news. So how do you recruit the staff you need to deliver much needed improvements if everybody associates you with a high profile serious case review that dominated the news just a year ago? The answer – as many will have seen – was to be honest. And painfully honest.
Winner RAD Awards 2015 Best Print Ad
Winner CIPD MARKETING Awards 2015 Best Print Ad
The job: Concept & Art Direction
Agency: TMP WORLDWIDE UK