The exciting thing about this challenge was the need to attract a wide range of identified audiences – from ex-gang members to parent-returners – the vast majority of whom will never have considered construction as a career option, yet alone an aspiration. So we needed our audiences to recognise themselves in the campaign and we needed to tell stories that excite them about the possibilities.
I AM BUILDING
Building is such a positive and versatile word – whether you’re using literally or figuratively. It can be personal (career, skills, experiences), or it can be bigger picture (communities, amenities, houses, society). So whatever our audiences want to build, we can help open the door.
The job: Concept & Art Direction
Agency: TMP WORLDWIDE UK
Agency: TMP WORLDWIDE UK
The film