Mitchells and Butlers were about to launch a new talent management system. Following up the success of “Train with Mable” (Learning platform) we had to create a new character who would be equally fun and memorable.
Thinking about your future, developing your career – it’s exciting stuff. But it’s also likely to be new and a little nerve-wracking to many. They need to be given the confidence to explore this new system and the feel the joy of getting out of your comfort zone.
A gloriously positive personal cheerleader is exactly who they need. Someone with big best friend energy who believes in their potential, even when they don’t. An unapologetically, life-loving individual who’ll empower them to believe they can strive for more and encourage them to try new things.
A gloriously positive personal cheerleader is exactly who they need. Someone with big best friend energy who believes in their potential, even when they don’t. An unapologetically, life-loving individual who’ll empower them to believe they can strive for more and encourage them to try new things.
Here comes TAMS (Talent Advancement Management System).
The job: Concept & Art Direction
Agency: BLACKBRIDGE COMMUNICATIONS
Agency: BLACKBRIDGE COMMUNICATIONS
TAMS TEASER
TAMS MEETS MABLE - FILM
TAMS - PHOTOSHOOT
