Although it’s a famous name, Kellogg’s can struggle to attract the brightest sales talent. To remind people what a vital part of life their products are, we created a set of videos showing exactly what happens – in horrifying slow motion – when a child is denied their favourite healthy breakfast. This was our plea to salespeople to come work for Kellogg’s and keep the products on the shelves.
The job: Concept & Art Direction
Agency: TMP WORLDWIDE UK